THE IDEA BEHIND 1-OFF
1-Off Creative Concepts was born from the idea that creativity and individuality should never be mass-produced. What started as a vision to create something different has evolved into a brand focused on intentional design, quality craftsmanship, and meaningful expression. We approach every piece with purpose — from concept and fit to materials and detail — ensuring it reflects strength, confidence, and originality. Our goal is simple: to create apparel that supports movement, mindset, and identity. Designed for those who lead with intention, 1-Off stands for more than what you wear — it represents how you show up.
Fredrick Gunnison
My Story — How I Created 1-Off
Fredrick Gunnison, aka 1-Off | CEO
I didn’t set out to build a brand. I was simply trying to survive — using creativity as a way to escape the chaos and noise of the world around me.
For as long as I can remember, doubt followed me. People waited for me to fail, to quit, to give up. At times, I almost did. Life brought pain, loss, betrayal, and setbacks that tested me in ways I never expected. There were moments when it felt like everything — and everyone — was against me. But I kept moving forward.
Each day became a grind — not for recognition or status, but to prove to myself that I would not be defined by other people’s expectations. I knew I was meant to stand for something real, something different. I knew I was never meant to blend in.
That’s where 1-Off was born.
It isn’t just a name — it’s a reflection of my journey. Standing with my back against the wall. Fighting through doubt. Embracing what made me different. Turning pain into purpose.
When someone wears 1-Off or believes in what it represents, they’re not just wearing a brand. They’re standing for resilience, individuality, and the refusal to break — no matter what life throws at them.
This is my story.
And if you’ve ever felt invisible, underestimated, or counted out, maybe it’s your story too.